Experience is Our Strategy.
People-Focus is Our Edge.
Our story didn’t start in Hiring and People Operations. It started in the fast-paced world of Performance Marketing and Technical SEO. To stay ahead, we had to be relentless about testing, learning, and innovating. But our greatest discovery wasn’t a technical secret; it was a human one.
We realized our true competitive advantage was our investment in people.
By fostering a culture where everyone could grow both personally and professionally, we weren’t just creating strategies; we were building the next generation of leaders.
That success became the blueprint for Generous Industries.
We’ve leveraged more than ten years of experience in strategy, remote operations, and culture-building into a single mission: to help you create an exceptional workplace where your team feels empowered and your company thrives.
The U.S. & Colombia A Partnership in Perspective
Our expertise isn’t theoretical; it’s lived. Generous Industries was born in the U.S. and Colombia, the result of a partnership that has given us a deep, firsthand understanding of the best work practices from both cultures.
This dual-DNA is our greatest strength. We don’t just navigate the Latin American talent market; we are a part of it. We don’t just consult on U.S. business culture; we operate within it daily. This allows us to be the essential bridge, transforming potential cultural friction into a source of synergy and high performance.
We connect visionary companies with loyal, ambitious professionals who are ready to grow with you for the long term.
Our Core Principles
Our story and experience have shaped a clear set of principles. These are the non-negotiables that guide every partnership we undertake.
Integration Over Recruitment
We act as Integration Architects, not just recruiters. A successful hire requires more than a good search; it requires building the right ecosystem. We focus on preparing your systems, clarifying the culture, and providing dedicated coaching long after the offer is signed.
A Vetted, Dual-Sided Partnership
We believe great talent deserves great companies. That’s why we rigorously vet our clients to ensure their commitment to fair pay, a respectful culture, and genuine growth. This dual-sided approach builds a foundation of trust and attracts the most dedicated professionals to your team.
A Process Built on Clarity
From live, role-relevant tasks in the interview process to a full Role-Readiness Audit before day one, our process is designed to create absolute clarity for everyone involved. We believe transparent processes and open communication are the bedrock of any successful partnership.
Meet Your Partners in Growth
Our story and experience have shaped a clear set of principles. These are the non-negotiables that guide every partnership we undertake.
Chris Woods | Chief Vision Officer
The visionary force behind Generous Industries, Chris is driven to build high-performing companies that are also truly enjoyable places to work. Based in California, his passion is pushing technological boundaries while creating environments where people thrive. Chris has a unique talent for spotting potential and providing individuals with the tools and confidence to grow, fostering a culture where success and knowledge are shared freely.
Natalia Buitrago | Head of Operations
If there’s a challenge to be solved or a process to be streamlined, Natalia is the one to make it happen. Born and raised in Medellín, she is the backbone of our operations. Natalia transforms People Ops into a strategic powerhouse, masterfully leveraging cultural diversity to drive team synergy. Her versatility and knack for building efficient, human-centered systems are what keep Generous Industries moving forward.
Daniela Pua | Operations & Systems Lead
Daniela is the operational heartbeat of our team, ensuring the internal systems that power our partnerships run with precision and care. As the primary support for our leadership, she masterfully handles the behind-the-scenes logistics that allow us to deliver a seamless client experience. Her relentless drive and knack for turning any challenge into an elegant solution make her the essential force keeping our operations moving forward.
Kelly Woods | Strategic Advisor
Kelly is the strategic compass of Generous Industries, instrumental in shaping the foundational principles and human-first ethos of the company. Her insights ensure our core values of generosity and genuine care are embedded in every aspect of our operations, guiding our commitment to building a business that is both impactful and sustainable.