Generous Industries
We aren’t just a tech company but a hub of continuous learning and innovation deeply rooted in a people-first philosophy; we believe in pulling each other up and forward and growing together. We started small with big dreams and an unwavering commitment to nurturing a team that thrives personally and professionally.
Our adventure briefly took us into the SaaS realm—a challenging project, though short-lived. It was a significant chapter in our story, teaching us about resilience, adaptability, and the importance of agile decision-making.
Today, we’re taking everything we’ve mastered over the past 10 years—hiring the right people, creating amazing company culture, remote and async work, People Operations, and building the right strategies—to serve others. Our new chapter centers around People Ops Consultancy and Fractional People Ops services.
Our mission is to support others in building exceptional workplaces where teams feel safe to thrive and companies are empowered to soar.
Our Story
Our story started at BAM, a company where we became pros in Performance Marketing and Technical SEO. We weren’t just playing the game—we were constantly tweaking and improving our strategies to stay ahead. Our team’s ability to crack SEO mysteries meant we kept busy learning and testing.
It wasn’t all about the clicks, though. We invested deeply in our people and culture. We built a place where everyone could grow professionally and personally. It became our core, essence, and the main driver of our company’s success: we were not just creating strategies; we built great leaders for tomorrow.
That success set the stage for something new. Enter Generous Industries. Drawing from our past experiences, we created a space focused on continuous learning, steady testing, innovation, and a people-first culture.
Mistakes? We’ve made a few, and that’s okay. Each misstep is a learning opportunity, ensuring we grow wiser and stronger. At Generous Industries, we’re more than a company; we’re a community of learners, innovators, and trailblazers eager to carve out a generous and supportive path in the world, wherever that may lead us.
What’s next for Generous Industries? We’re channeling a decade of experience in strategy, hiring, culture-building, and remote operations into our People Ops Consultancy and Fractional People Ops services.
Our mission is to help others create workplaces where teams feel valued, supported, and engaged and where businesses can achieve new levels of success. With roots in Latin America, we’ve seen firsthand how cultural diversity drives performance, and we’re ready to share our insights to help companies build high-performing, people-centered environments that set everyone up to reach new heights.
Our Team
Meet Chris Woods
Chief Vision Officer
Meet Chris, the visionary force behind Generous Industries. Based in California with his family, Chris’s journey into the tech world started with a clear mission: build a high-performing company that’s productive AND truly enjoyable for everyone involved. He not only achieved it—he set a new standard.
Chris is all about exploring, testing, and pushing the boundaries of what’s possible. Tech is his passion, but creating environments where people can grow and thrive is what truly drives him.
He has a special knack for spotting talent in those who may not have had many opportunities, helping them build the skills and confidence they need to succeed—whether that’s with him or in new ventures of their own. His aim is pretty straightforward: build a culture where team members support each other’s personal and professional development, fostering a cycle of growth and success.
Chris’s true power lies in giving people the tools and knowledge to flourish independently and then pass that on to others. It’s all about generosity and creating a virtuous circle where growth, learning, and opportunity are shared freely.
Meet Daniela Pua
Workflow Sorceress
Meet Daniela Pua, our Workflow Sorceress. She’s the kind of person who can take any challenge and turn it into a great solution.
Originally from Barranquilla and now living in Medellín, Daniela started her career in the tourism industry, that’s where she mastered the art of keeping things running smoothly behind the scenes. She transitioned to the tech world with Salesforce, applying her mastery of problem-solving to tackle any operational or logistical puzzle thrown her way.
With a vibrant personality and a relentless drive, Daniela brings creative solutions to every project, making sure everything stays on track. She’s the heartbeat of our team, always finding ways to make things work—no matter what.
Meet Natalia Buitrago
Chief Everything Officer
Meet Natalia Buitrago, our Chief Everything Officer. If there’s a challenge that needs tackling or a process to be streamlined, Natalia is the go-to person to make it happen.
Born and raised in Medellín, Natalia joined Chris during his previous venture, where she became the backbone of People Operations, driving company processes and using cultural differences to fuel team synergy. She turned People Ops into a strategic powerhouse, ensuring the company didn’t just function but thrived.
In our new journey with Generous Industries, Natalia has been everywhere—operations, hiring, people ops, and more. Her versatility and knack for building efficient systems keep everything moving forward, and she’s always ready to dive in and make things happen.
Welcome To Our Journey!
Stay tuned to learn what we’re up to.
