Experience is Our Strategy.
For over ten years, we’ve been in the trenches, building high-performing teams. We learned something simple but often overlooked: great outcomes are built on great environments.
Our story didn’t begin with hiring — it began with growth.
Before Generous Industries, we built our careers in the fast-paced world of digital marketing, where staying ahead required us to be relentless about testing, learning, and innovating.Â
But our biggest discovery wasn’t a technical one; it was human.Â
We realized our true competitive advantage was our investment in people.
That belief became the blueprint for Generous Industries: a company founded on the principle that when people thrive, businesses thrive as well.
We’ve leveraged over a decade of experience in strategy, remote operations, and culture-building into a single mission: to help companies grow with clarity and lead with purpose.
The U.S and Colombia: Our Origin
Built Between Two Worlds – and Stronger for It.
Generous Industries was born from two complementary forces: vision and integration.
Chris, from the U.S., brings the strategic vision of a founder and operator who knows how to build high-performing businesses that people love working in.
Natalia, from Colombia, brings that vision to life — the operational heart that ensures every match is built on understanding, empathy, and excellence.
Together, they embody the two cultures at the core of Generous Industries: the U.S. and Colombia. This lived duality is more than geography: it’s perspective.
It allows us to understand both sides: the expectations, work rhythms, and cultural nuances that often make or break remote collaboration.
Our Core Principles
Our principles guide how we work, with whom we work, and the kind of results we deliver.
Integration Over Recruitment
We are Integration Architects.Â
Our process is thoughtful, tailored, and hands-on because that’s what it takes to build a foundation of trust and understanding.Â
We focus on getting it right, not just getting it done. Our goal is to build lasting working relationships.
Dual-Sided Commitment
Great teams are built on mutual respect and balance.Â
That’s why we vet both sides: understanding each client’s culture, values, and expectations as deeply as we evaluate every candidate.
We’re proud of the companies and candidates we represent, and our goal is to ensure you’re proud to be among them.
A Process Built on Understanding
From live, role-relevant tasks in the interview process to a full Role-Readiness Checklist before day one, our process is designed to create absolute clarity for every person involved.
We believe transparent processes and open communication are the bedrock of any successful partnership.
Meet Your Partners in Growth
Generous Industries is led by a team that believes in thoughtful growth, human connection, and operational excellence.
We’ve spent years building and leading high-performing remote teams, combining strategic vision with a deep respect for the details that make people and businesses succeed together.
Natalia Buitrago
Co-Founder
Natalia Buitrago
Natalia is the operational heart of Generous Industries and the bridge between people, systems, and results. Born and raised in MedellÃn, she brings deep knowledge of the Latin American talent market and an instinct for building efficient, human-centered processes.
With a decade of experience in People Operations, remote team leadership, and cross-cultural collaboration, Natalia ensures every match and process reflects excellence, empathy, and long-term value, for both clients and candidates.
Chris Woods
Co-founder
Chris Woods
Chris is the strategic force behind Generous Industries — a founder, operator, and people leader passionate about building companies where excellence and enjoyment coexist.
With over 15 years of experience leading global teams and scaling ventures, he brings precision and direction to every challenge.
Chris is known for spotting potential early, empowering others to grow, and creating work environments where people can perform at their best and genuinely thrive.
Daniela Pua
Executive Assistant
Daniela Pua
Daniela keeps the internal engine of Generous Industries running smoothly and efficiently. She manages systems, schedules, and coordination across projects, ensuring that information flows smoothly and priorities stay aligned.
She keeps projects moving forward, maintains structure across complex workflows, and ensures that nothing falls through the cracks.